Walter Associates

Welcome to the world of data monetization. With increasing data streamed and processed daily, a wide range of companies have realised non-traditional and innovative ways to use this information, such as data-monetization. However, Data monetization is the process where company-generated data is used to create economic advantages.  However, this can include selling data to third parties or using data to improve processes or realise innovation opportunities. Companies practising data monetization are realising benefits like cost reduction/high revenue, and opportunities for new data-related services. Further, since the current benefits of data monetization far outweigh initial financial or time investments. Furthermore, the ubiquity of the Internet of Things generates location data and other information from sensors and mobile devices, increasing the value and utility of traditional databases. I n addition, emerging data as a service model transforms data transactions. Lastly, navigating